WHY MABI DECIDED TO CREATE A DISTRIBUTOR NETWORK
Now a days, the entire society is organized through different sectors all linked together and each sector specialized in its area. All together, they form a chain that structure and ordered the society.
The aspect that will be developed in this article is the one that concern the hand tools, from their creation to the delivery to end user.
COMBINE TOOLS QUALITY AND SERVICES QUALITY
Before the launch on the market, hand tools, as any other products, will be designed, developed, tested by companies and research centers that created them. Those steps can will be done during several months or years according to the sophistication and their technicality.
The product availability on the market is made through different channels, such as:
- Direct sale from manufacturer to user,
- Sale over professionals from the distribution,
- Exclusive sales with internet,
- Door to doors sales, not really used in professional markets.
Some manufacturers distribute their products through different channels; other will choose only one. Those choices and organization depend from the commercial strategy, the kind of products and users it concerned, the product sophistication, origin, etc.….
As hand tools manufacturer for professionals, Mabi decided to create a qualified distributors network to sell its products.
DEVELOPPING A WIN-WIN RELATIONSHIP
Producing high quality equipment is for Mabi its first vocation. To success in this work, it is necessary to have a strong partnership with the distributors to concentrate work on researches, development and production.
Integrating Scrap’air to their product assortment, will give to the distributors the opportunity to add high quality tools made in France. They will benefit from new customers attracted by the ergonomic stripper Scrap’air and from a personalized and regular commercial follow up thank to your single interlocutor. Mabi take care of the distributors repartition based on the geographical region or on the activity branch, in order to protect the work from each other.
User has a direct relation with a distributor close to him, trained by Mabi to ensure advise and technical assistance. The sales and technical Mabi teams always answer to the demand from users forwarding their inquiries to the adapted distributor in term of activity or local area.
Permanent stock allows a high reactivity and ensure the shipment orders within 48 hours with the possibility of delivery on workplaces.
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